Am John Crestani and I am an online course junkie and I've also made millions of dollars on the Internet.  

And in this video, I'm going to go over what the best online marketing courses are that are free, the cheaper options and the higher end options.  

And I'm going to show you on my computer here where you can find those courses so you can get to it starts your Internet business and become a millionaire as well.  Let's take it.

Okay, the best online marketing courses are everywhere, and I don't know if you've noticed this in your Facebook feed—everyone is selling an incredible online course. Everybody wants you to pay tons of money and watch a long webinar read along with sales page and they say they have the best thing since sliced bread and they want to sell marketing courses.  Well, I've gone through hundreds of marketing courses at this point.  I actually I'm a big believer in education and in going through training because I myself didn't know anything about this industry at one time.  Internet marketing and they don't teach this in school, are the fact and reality.  Therefore, in this video, I will briefly discuss the criteria I use to select marketing courses. I'm constantly going through marketing courses and I'm going to give you options that are free, that are cheap and what I believe are the most effective options that you can go for.

 So first off, I want to start with my criteria.  Now I have three criteria for judging marketing courses.  The first one is cost.  Can you afford it?  Is it in your budget?  Don't buy courses that are not in your budget.  The second is the teacher.  Do you resonate with the teacher?  Do they have what you want?  It's probably not a good idea to choose the teacher if they don't have what you want. If your goal is to be driving a Bentley or a fancy car and your instructor is driving a Toyota Camry, that's probably not a good sign.  You probably want to find a different teacher.  And the third thing is, what are the reviews of the course that you're going over?  What do people think of it? What do other students have to say about the training course you want to take? If there aren't good reviews, then it's probably not a good fit.  Okay, so those are the three criteria I'm using to judge what is going on this list.

 So let's start off with free courses.  So there are some really good free course options here.  Come over to here to my computer.  Now the first training course option is free and it's from Google.  It's Google Academy for ads.  If you want to learn how to advertise on Google or youtube, Google has a free training course teaching you how to learn about advertising on Google, fast and easy training from Google.  So you can get really good information.  You just click start now and they have everything that you need.  So I'm here in Google Academy for ads and I'm actually gonna go to all topics right here and I'm going to click this little button and I'm going to search for all activities.  Topics, all activities.  Now underneath that link, it's kind of hidden it.

 They don't make it very easy to find it, which is surprising because it's Google.  However, you see a variety of certifications. They have Google ads, display certification, they have Google ads fundamentals, they have Google ads, mobile certification search certification.  Let's check out the video certification and you can go through that.  Let's click here and you'll see they have certification requirements, Google ads fundamentals, and Google ads videos.  So let's go through the video course.  Now here are all the topics.  There are numerous subjects to learn about. The fundamentals of Google ads. Choose where customers see your ads, The Value of Advertising, Launching Your First Video Campaign, Make Effective Creative, Understanding Your Audience, Remarketing, Building A Video Campaign, etc, Avoiding Errors.  There's a lot of topics here, it's an eight-hour course.  Very, very, very powerful.  When I first started, I read through any free material I could find. And if you're looking to become good at advertising, there's no reason you shouldn't go through these courses if you have the free time to do so and you really want to master the skill.  Now there are more effective options and I'll explain why.  So the upside of this is that it's free.  In regards to my criteria though, unfortunately, the criteria of the instructor, the teacher, does the teacher have what you want?  And the teacher, in this case, it's a Google employee.  So if you want to be a good employee working for an ad agency or working for a tech company, these are great courses to go through.  But again, that's why they're free. ,, it's an employee doing the course, not necessarily somebody who has what I would consider what I want to have, but the reviews are very good.  So the price is great, the reviews are great.  I want to be a billionaire, and the instructors of this course are not necessarily billionaires. So just kind of a side note on that.

 Now the second course I'm going to go over is actually Facebook.  Facebook has a free course.  Let's check it out.  As a result, if you search for "Facebook blueprint," you'll find that they offer their own free Facebook advertising course. Take learning into your own hands.  Find a selection of e-learning courses about Facebook marketing organized by category or role, and you would just click start courses right here.  And now we're brought to a lot of training right here.  As you see, there are tons of training videos, Ad policies for content creative and targeting.  Promote your business from your Facebook page.  You have ad auction and delivery overview, creating Facebook ads, editing or managing Facebook ads, reach in frequency, buying on Facebook.

 A lot of this stuff even surprises me. Okay, there's a lot of material on Facebook ads.  I only do a select few things because there's so much stuff to learn about all of these different platforms and software and ad tools.  I don't even know anything.  And this is my business, right?  However, the fact of the matter is that running a business does not necessitate knowing everything. But when you're just starting out and you have more time than money, using your time to learn how to use a very strong, powerful tool like Facebook ads are very helpful.  So here is a good section within Facebook ads course, which increases online sales.  Book more business with travel ads, closing the deal with conversions, enhance your direct response campaigns, how to drive actions online.  Also this turn shoppers into buyers with dynamic ads.

 Facebook and Google provide a great deal of useful training for free. You can now find additional free courses outside of Facebook and Google. I'll show you ad ex first, and edx.org is a free master compilation of courses on digital marketing from primarily Ivy League and top-tier American universities. If you're looking for like the traditional kind of like top tier us schooling, you can actually get all of the classes that you'd want in college for free on Edx.  Now spell that, Edx is all you have here. You see that and you can get anything you want really for free from this site.  So let's zoom in and look at this.  You're getting Wharton.  I think it's the best business school in the world.  You can actually get a course on the fundamentals of digital marketing and social media for free from the best business school in the world.

 You're getting it for free.  They're class right here.  Now we also have marketing analytics courses.  So let's click on this course now as you see, this is self-paced.  So self-paced means you can take this course whenever you want and the only time you have to pay money if you actually want a certificate saying that you went through the course from Wharton itself, from the University of Pennsylvania.  So I'm just going to click enroll now and I would have to enter in some of my personal information and I would get access to the course immediately.  Therefore, there are actually additional sources for free marketing courses; allow me to demonstrate on my computer exactly where you can find these. Therefore, the term you ought to be looking for is "free marketing MOOCs." Moocs stands for massive online open-source courses and colleges have started offering their classes for free just as a, to provide free education and kind of further the goals of the universe.

 So what we want to go to is right here, learn marketing, free online courses.  And we can go here and what we see is that there's a lot of different courses here.  From Champagne and the University of Illinois, we see marketing in a digital world. We see an introduction to marketing from the Wharton School of business, perhaps the best business school.  I think it's the top business school in the world right now.  We have digital analytics for marketing professionals from the University of Illinois, Copenhagen School Computer Neuroscience and NeuroMarketing.  That sounds kind of gnarly.  Digital branding and engagement.  Therefore, the University of California, Davis has taught you search engine optimization. You have virtually no free online courses to choose from. It's fantastic if you want to learn about online marketing. The amount of information that's available to you right now is unbelievable.  There's so much information at your fingertips.

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